Club Badge

[zakgtt]

1 looks clean. 2 reminds me of Leffe. 3 looks like Yeovil

[cambsno]

Jul 10, 2024 9:50:53 GMT Matt Phillips said:

I think the “why is keeping the current badge not an option” has been made clear by PB that prospective investors/sponsorships are put off by the badge and PB clearly feels if we are to continue to grow as a club then we have to change it. Given all hes done, i’m more than happy to trust that judgement.

Whilst the current badge is all I associate my cambridge supporting time to, if it helps us move up as a club and further away from non league i’m all for it.

Option 3 is the best for me by a long way, then option 1. Either way, i would take both over the current without issue.

No-one has explained how option 3 for example will generate £x more in revenue than current badge?

[Wingco's Boy]

They are all awful.

[Matt Phillips]

Jul 10, 2024 9:58:23 GMT rozza1 said:

Jul 10, 2024 9:50:53 GMT Matt Phillips said:

I think the “why is keeping the current badge not an option” has been made clear by PB that prospective investors/sponsorships are put off by the badge and PB clearly feels if we are to continue to grow as a club then we have to change it.

Things like the club badge shouldn't be decided or influenced by "potential" dealings with outside businessmen or organisations, especially ones who haven't got any affiliation or connection with the club.

I’d disagree, especially with where is football is going. In the same way you’re always looking for ways to improve the playing squad, you’re surely always looking for ways to improve our clubs stature.

If you told me that having Marvin the Moose as our club badge meant we could be a competitive premier league club, i’d model the moose outfit myself

[Bendigeidfran]

Jul 10, 2024 9:46:24 GMT martinjohn said:

Actually, the more I think about it, the more these three options annoy me.

The majority of fans voted to keep the current badge last time around, however a majority were also open to new ideas.

Surely, there could be a compromise.

Couldn't the club adapt the current logo and just make it a bit more 'mature' and 'grown up' (code for less offensive to American investors)? I don't think many people would oppose that.

Our current badge is iconic. It was worn by Dion Dublin at the old Wembley, by Shaggy at Highbury, by Trevor Benjamin at Sheffield Wednesday, Scott Rendell at 119 minutes against Stevenage, Ryan Donaldson at the new Wembley, Josh Coulson against Manchester United, Wes Hoolahan on the top of the turnstile, Joe Ironside at St James' Park.

Getting rid of it altogether is like cutting a chord that connects us to our past and our present.

I'm OK with modernising the current logo, but not scrapping it altogether. These three choices feel like the erase something very significant about our identity.

I might start a campaign to adapt not scrap the current logo! #AdaptNotScrap

What about the Abbey United badge that we were wearing in our amateur years? Or the book and ball through the Ron Atkinson, Alan Biley et al years? Why have a badge at all, when we didn't for our historic election to the football league? All clubs, including our own, evolve over time. We've not changed in nearly 40 years, so it's long overdue. The new designs at least contain elements of those badges, which I think shows the club have listened to feedback, and have tried to accommodate as many opinions as possible without things looking a mess. The current badge has always been naff, but just benefits from having decades of memories attached to it. I love our naff badge, but as others have said, if we have to change to move forward, then so be it.

[ilovechadders]

Option 1 looks like Bolton Wanderers’ badge, although it’s obviously theirs as they are the only BWFC I think. CUFC could be one of 3 clubs.

[Funky Monk]

Can we all agree that the "heritage" part looks best on the 2nd one?

As for the rest...I dunno. Slick video though. 1 and 3 sit fairly similarly, number 2 went a bit overboard with the detail even if it felt a bit more promising whilst being revealed.

[artvandelay]

Jul 10, 2024 10:25:19 GMT Matt Phillips said:

Jul 10, 2024 9:58:23 GMT rozza1 said:

Things like the club badge shouldn't be decided or influenced by "potential" dealings with outside businessmen or organisations, especially ones who haven't got any affiliation or connection with the club.

I’d disagree, especially with where is football is going. In the same way you’re always looking for ways to improve the playing squad, you’re surely always looking for ways to improve our clubs stature.

If you told me that having Marvin the Moose as our club badge meant we could be a competitive premier league club, i’d model the moose outfit myself

And maybe where football is going is part of the problem. It's all very well selling the club to new investors but the loyalty of those who buy tickets and merchandise shouldn't be taken for granted, which is certainly what this feels like.

[burwellu]

Where’s the cat’s face?!

1. They’ve crowbarred CUFC into a circle in the most hard to read way. There are other CUFCs around and as others have said, this could be anyone. Uninspiring, feels like designing this took a good five minutes.

2. There’s a reason no other club has a crest that looks like the arched window on PlaySchool. Cos it looks upside down! I think the link with Cambridge’s architecture is a bit of a stretch and this one has the weakest connection with the club. Looks like it might be better for Kings college chapel or somewhere.

3. It says Cambridge United and at least the book and ball reference the birth of the game in our fair city. The execution is weak and I’m unsure of the typeface but I’d say it’s just about the best of a bad bunch.

The slick presentation doesn’t hide the fact that United in endeavour, 1912, etc have all been squirrelled away into ‘secondary identities’, as if it’s too hard to incorporate all the important stuff into one badge. I bet some local graphics students could’ve smashed the brief.

So disappointed in all three.

[spyros]

Jul 10, 2024 8:56:09 GMT jwills61 said:

I work with graphic designers that would knock up something better than this in 15 minutes.

and then somebody with different graphic designer mates could come on here and tear them to shreds?

[jwills61]

Jul 10, 2024 10:29:12 GMT spyros said:

Jul 10, 2024 8:56:09 GMT jwills61 said:

I work with graphic designers that would knock up something better than this in 15 minutes.

and then somebody with different graphic designer mates could come on here and tear them to shreds?

If the end result they produce is this poor, sure.

[ChrisVessey]

Jul 10, 2024 8:52:58 GMT westchestertonbear said:

1 could be Carlisle or Colchester - 3 is the strongest brand image imho.

'Brand image' ffs. Modern football, eh.

[ChrisVessey]

Jul 10, 2024 9:31:06 GMT martinjohn said:

I'm a fan of the 4th option - keep the current badge.

Why's it not there?

Because they know it would be an overwhelming winner.

[artvandelay]

Jul 10, 2024 10:29:12 GMT spyros said:

Jul 10, 2024 8:56:09 GMT jwills61 said:

I work with graphic designers that would knock up something better than this in 15 minutes.

and then somebody with different graphic designer mates could come on here and tear them to shreds?

I would say that most of the iconic club badges were created long before graphic design was a thing, although they usually came along and made them worse afterwards, so maybe save the money and get the crayons out!

[Tom Shaw's Fist of Rage]

Most fans are thick to be honest, who had the smart idea to let them have a say.