Kit for next season

[B Block]

I wouldn’t be at all surprised if our shirts are over £50 next season.

Premier league are already charging a lot more than that with a lot higher numbers being sold. For example Arsenals are £80 for the replica and £110 for the “authentic” shirt. Not sure what the difference is between them apart from the £30 though.

[imp566]

I see a theme with the scripted CUFC instead of the club badge. I get the feeling that is to wean us off the current badge and maybe have a design with a bit of longevity, that isn't linked to the official club badge, but still distinctive enough to be recognised.

[Brophypants]

Jun 18, 2024 16:10:46 GMT imp566 said:

I see a theme with the scripted CUFC instead of the club badge. I get the feeling that is to wean us off the current badge and maybe have a design with a bit of longevity, that isn't linked to the official club badge, but still distinctive enough to be recognised.

Yeah, I think you're probably right.

I still think it looks cack though.

[Bendigeidfran]

We have a collar

[cuoutside]

Jun 18, 2024 16:10:46 GMT imp566 said:

I see a theme with the scripted CUFC instead of the club badge. I get the feeling that is to wean us off the current badge and maybe have a design with a bit of longevity, that isn't linked to the official club badge, but still distinctive enough to be recognised.

They could be doing a modern version of the late 70s kit.

[Funky Monk]

Jun 18, 2024 21:02:48 GMT Bendigeidfran said:

We have a collar

Not sure they understand what that emoji means, but fair play for the unbridled confidence in how good these kits will be.

[Brophypants]

That's a very promising snip for those of us that like our collars and stripes

[westchestertonbear]

The script is a good way to ease out the clip art footcastle.

[lionel]

New hoodie is great design; shame it's lacking the badge.

[westchestertonbear]

Jun 19, 2024 2:56:25 GMT lionel said:

New hoodie is great design; shame it's lacking the badge.

The soon to be deceased badge ?

[danielcufc]

Jun 18, 2024 15:37:14 GMT B Block said:

I wouldn’t be at all surprised if our shirts are over £50 next season.

Premier league are already charging a lot more than that with a lot higher numbers being sold. For example Arsenals are £80 for the replica and £110 for the “authentic” shirt. Not sure what the difference is between them apart from the £30 though.

If we want to keep growing on and off the pitch then we need the income so replica kits and clothing is going to go up unfortunately. We won't be near the £100 mark like PL clubs but its an income stream at the end of the day. I appreciate that not everyone will be able to afford it but I expect with the growing fanbase, kits will continue to sell. Maybe there could be a cap on kids kits though.

[imp566]

Jun 19, 2024 8:34:54 GMT danielcufc said:

Jun 18, 2024 15:37:14 GMT B Block said:

I wouldn’t be at all surprised if our shirts are over £50 next season.

Premier league are already charging a lot more than that with a lot higher numbers being sold. For example Arsenals are £80 for the replica and £110 for the “authentic” shirt. Not sure what the difference is between them apart from the £30 though.

If we want to keep growing on and off the pitch then we need the income so replica kits and clothing is going to go up unfortunately. We won't be near the £100 mark like PL clubs but its an income stream at the end of the day. I appreciate that not everyone will be able to afford it but I expect with the growing fanbase, kits will continue to sell. Maybe there could be a cap on kids kits though.

It's a delicate balance between maximising profit and pushing prices too high so that people will find them unaffordable. The prices I have seem mentioned for the hoodie and jacket are bordering on the unaffordable to me, especially if they are a one-season wonder.

[saltyvinegar]

Jun 19, 2024 9:57:15 GMT imp566 said:

Jun 19, 2024 8:34:54 GMT danielcufc said:

If we want to keep growing on and off the pitch then we need the income so replica kits and clothing is going to go up unfortunately. We won't be near the £100 mark like PL clubs but its an income stream at the end of the day. I appreciate that not everyone will be able to afford it but I expect with the growing fanbase, kits will continue to sell. Maybe there could be a cap on kids kits though.

It's a delicate balance between maximising profit and pushing prices too high so that people will find them unaffordable. The prices I have seem mentioned for the hoodie and jacket are bordering on the unaffordable to me, especially if they are a one-season wonder.

"Price elasticity of goods" (College study memories are flooding back)

[cambsno]

I do think the Umbro logo with CUFC below looks a bit cluttered and naff. That said I really like the range BUT £60 for a hoodie and £35 for a tee, no thanks. For me its a £40/£25 price point.

[Bendigeidfran]

I don't like the Umbro stuff at all, so the price is irrelevant to me other than showing an upward shift in prices across the board. Perhaps a third kit is a middle ground between maximising profits whilst also keeping prices affordable? Like what would the difference in profits be between two kits at £50+, and three kits at £45?